title. Elis, Michigan State Creative Exercise 

date. 2018

brief. Elis is a women's athletic apparel brand.

Create a logo and campaign. 

problem/solution. For a while, apparel brands were only advertising to women in the US in one way. That was through vibrant patterns and the notion that women only do yoga as a form of exercise. This campaign aims to show that women are athletes. Athletes that are strong, talented, deserving of recognition, and need clothing that acts as an armor for any sport or activity.